Project information
- Category App - Short Term Loan
- Client Navi
- ObjectiveFirst Transaction - User Acuisition
- Project URL: Navi
About
Navi is a new age digital platform which provides you easy access to Instant Personal Loans upto Rs 5 lakhs and Home Loans upto Rs 1.5 crores in a seamless and transparent manner. Navi introduces its new loan product Home Loans.Currently present in Karnataka in Bengaluru, Davangere, Dharwad, Gulbarga, Hubli. Expansion to other states and cities soon. Delhi NCR - New Delhi, Gurgaon, Noida, Greater Noida, Ghaziabad, Faridabad
Challange
Navi is looking for new user acqustion for first time acquistion and users with bigger LTV's.
Our Solution
We ran the campaign on User Product Affinity targeting the generic user database is over 4 million and have targetted through display banner with retargeting clickers data.
Result
We are successfully able to deliver over 6000 approvals each month.